FAQs: Travel Agents
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How do I know if my client qualifies for the program?
Your client must be a legal corporate entity registered with the government of its country, and have a valid tax ID number, business number or other equivalent documentation. If your client is larger, it may qualify for another sales program. Clubs, social groups, etc. are not eligible.
Your client must also have potential for a minimum of 25 room nights at Starwood hotels per year, in addition to a minimum of three active travelers. If your company spends more than $500,000 a year at Starwood hotels, it may qualify for another program and should contact its local Starwood sales representative. If you are unsure about your company's eligibility, please complete the Enrollment Form, and you will be contacted regarding your status. Clients participating in Starwood's SET Preferred or Global Preference sales programs do not qualify for Starwood Preferred Business.
How much does it cost to join?
The program is FREE. There is no cost to you or your client.
Can associations join the program?
Yes. Associations can join Starwood Preferred Business. However, only paid employees of the association can receive program benefits and register as travelers. Members of the association are not eligible to join.
Is my client required to stay a minimum number of nights at Starwood hotels?
As a member of Starwood Preferred Business, a company is required to stay a minimum of 25 room nights per year at Starwood hotels. Both business and leisure stays of all registered employees qualify. In order for a stay to count, a traveling employee must be linked to the company's Starwood Preferred Business account and provide his/her Starwood Preferred Guest number while making a reservation or during the stay. If your client does not reach the minimum number of room nights, it may be removed from the program and forfeit any accumulated company Starpoints.
Can I enroll myself and/or my own company?
No. This program is designed for Corporate accounts. Travel Agents have access to our Travel Agent Rates (subject to availability) at most of our hotels.
Can I manage my client's Starwood Preferred Business account?
Yes. To register as the primary account manager, select "Travel Agent" on the Enrollment Form when answering: "Who do you want to be the primary manager of the company account?"
As a Travel Agent, what's in it for me?
By enrolling your clients in Starwood Preferred Business, you will provide them with added value at no cost. As members, they'll receive access to our Best Retail Unrestricted Rate and will earn Starpoints redeemable for free nights, free flights, room upgrades and more. Plus, you will earn commissions where applicable on your client's bookings.
What benefits does my client receive as a member of Starwood Preferred Business?
As a member, your client receives access to our Best Retail Unrestricted Rate and monthly reports of its account activity. Plus, your client's employees enjoy enhanced recognition and benefits at Starwood hotels, and also earn Starpoints for each of their stays, in addition to their company's points.
Please note: For your clients to earn Starpoints, its employees must be members of Starwood Preferred Guest, linked to your client's company account and provide their Starwood Preferred Guest number while making a reservation or during their stay. To ensure that your client earns points for their stays, remember to provide the Starwood Preferred Guest number of the traveling employee when booking their reservation. Or, if your client books their own travel, remind them to provide their Starwood Preferred Guest number while making their reservations or during their stay.
What benefits do my client's employees receive?
As members of the exclusive Preferred Business level of Starwood Preferred Guest, your client's employees will receive automatic upgrades to a Preferred Room at check-in*, the convenience of 4 p.m. late checkout**, two Starpoints for every eligible U.S. dollar spent at Starwood hotels (in addition to the one Starpoint earned by their company), a complimentary newspaper each weekday morning, a 50%-off award after their third stay*** and access to discounted rates for business and leisure travel.
Once your client is enrolled in Starwood Preferred Business, its employees must enroll in Starwood Preferred Guest and be linked to your client's company account. Please refer to the Manage Your Account section for more details.
How do I ensure that my clients are earning Starpoints?
Each company earns Starpoints based on the activity recorded through its employees' Starwood Preferred Guest accounts that are linked to the company Starwood Preferred Business account (via the SET number). In order to ensure the company is earning the most Starpoints possible, make sure that ALL traveling employees have joined Starwood Preferred Guest and that their individual accounts have been linked to the company account.
If you book your client's travel, remember to provide the Starwood Preferred Guest (SPG) number of the traveling employee when booking their reservation. Or, if your client books their own travel, remind them to provide their Starwood Preferred Guest numbers while making reservations or during their stays.
Is there a maximum number of Starpoints that my clients can earn?
Each company can earn a maximum of 500,000 Starpoints per year and a maximum of 50,000 Starpoints at any one Starwood property.
How can my clients use their Starpoints?
Your clients can redeem Starpoints for free nights, free flights, room upgrades and more. Please see our Redemption Options for more details. Starpoints are great as employee incentives and are also a great way to improve your client's traveling experience.
To redeem Starpoints, your client can visit the Manage Your Account section of this Web site, or contact their local Customer Contact Center.
How do I see how many Starpoints my client has earned to date?
Your client's Starpoint balance will be included in the monthly summary report sent via email or can be found any time by visiting the Manage Your Account section of the Web site. If you are the primary contact listed for your client's account, you will receive this report. Alternatively, you may also contact your local Customer Contact Center at any time to receive your client's current Starpoint balance. Please note: Balances are updated monthly and it may take several days for an individual stay to post to the account.
When do I receive a summary of my client's hotel spend and stay history?
The account's primary contact will receive a monthly summary report via email that will show your client's program activity and Starpoint balance. A list of registered employees and stay and spend details can be found at any time by visiting the Manage Your Account section of the Web site. You may also contact your local customer contact center at any time to request information.
Does my client receive special rates as a member of Starwood Preferred Business?
Yes. Your client receives access to exclusive rates 10-20% off the published Corporate rate, and can also book any other available rate. Your client receives access to our Best Retail Unrestricted Rate and can also book any other available rate.
Will my client earn Starpoints if an employee books a rate other than the Preferred Business rate?
Your client and its employees will earn Starpoints for every stay (except if booked through third party Web sites), provided that the employee is linked to the company account and provides his/her Starwood Preferred Guest number while making the reservation or during the stay.
My client uses or will use many room nights at one or more hotels. Can it get a special rate at those locations?
Yes. If your client has the ability to commit to at least 25 or more room nights at any one Starwood hotel it may qualify for an even lower rate at that specific property. Your client should contact the hotel directly by searching the directory on SPG.com and ask to speak with a sales representative to negotiate a contracted rate. Your client will still receive the Preferred Business rate at all other hotels.
Are the Preferred Business rates commissionable?
Yes. All bookings made utilizing the special Preferred Business rate on behalf of members of the Starwood Preferred Business program are commissionable. All other retail rates remain accessible to be booked for the Preferred Business member and are commissionable where applicable.
What rate do Starwood Preferred Business customers receive?
Starwood Preferred Business customers receive access to our Best Retail Unrestricted Rate. Preferred Business customers may book other available rates if they choose and still receive program rewards. If a company has consolidated volume at one or more hotels, it may also be eligible for a lower contracted rate at those specific locations.
Why is the Preferred Business rate a good value for my client?
Starwood Preferred Business companies have access to special, non-public rates, which are especially valuable during periods of high hotel occupancy when other public rates rise significantly.
Please note: During periods of extremely high occupancy, the Preferred Business rate may be closed out by a hotel.
How do I access the Preferred Business rates in GDS?
After you enroll your client and your status is confirmed, you will receive a special rate access code to search for the Preferred Business rates.
How do I enroll my client(s)?
As a Travel Agent, you will need to discuss the Starwood Preferred Business program with each client that you plan to enroll. After securing their approval, fill out and submit the online Enrollment Form. In 7-10 days, you will receive an e-mail to confirm your client's enrollment and provide you with details on how to register your client's employees.
Please note: It is important that you complete the Enrollment Form for each individual company. You do not have to enroll all of your clients in the program.
Once my client is enrolled, how do its employees sign up?
After your client's enrollment is processed, its designated account manager will receive a welcome email that provides convenient options to sign up employees. Your client may also add employees at any time via the Manage Your Account section of this Web site:
1. Your client can send a customized email to employees with information about the program and a special URL to link themselves to the company's account. The email will direct them to a special enrollment page, and they'll be immediately linked to your company's account once they join.
2. Or you may also complete an easy-to-use online auto-enrollment form and we'll register employees for you.
Please note: Your client will not earn Starpoints or receive program benefits until your employees are linked to its account and stay.
Does every employee need to sign up?
No. Only registered travelers will earn Starpoints for your company, receive the exclusive Starwood Preferred Business rates for business and leisure travel, enjoy special recognition during their stays and earn rewards.
What if an employee is already a Starwood Preferred Guest?
If an employee is already a Starwood Preferred Guest, s/he can easily submit their account information via a special Web site to receive access to your client's program rate. Please visit the Manage Your Account section or reference your client's welcome e-mail for instructions on how to sign up employees. Gold and Platinum members will maintain their status and current benefits, but their account needs to be upgraded for them to access the exclusive Preferred Business rates and earn Starpoints for your company.
Why do you need to know how much my client spends annually on travel?
We have several frequent guest programs specifically designed for business and corporate travelers. Your answers will enable us to identify the best program for your client.
What if an employee linked to the Starwood Preferred Business account leaves the company?
You can add or remove employees by visiting the Manage Your Account Section and requesting they be removed from your registered employee list. You may also contact your local customer contact center. If an employee is removed from the company account, s/he will still be a member of Starwood Preferred Guest, but s/he will not receive the exclusive member benefits of the Preferred Business level.
Can I add employees to my client's Starwood Preferred Business account?
Yes. You can add employees by visiting the Manage Your Account section of this Web site. Alternatively, you may also contact your local Customer Contact Center to add employees.
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*Subject to availability
**Not available at some resorts
*** Employee(s) must register for 50%-off award at SPG.com/preferredbiz50 after they're enrolled and linked to their company's account
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